- Amy Anderson
5 Tips To Boost Your Social Presence in 2019
Updated: Jun 5, 2020
In Today's Market, Every Business Needs Social Media Savvy.
Social media is one of today's best tools for acquiring new customers and showcasing your brand to generate awareness.
There are 335 million users on Twitter, 1 billion users on Instagram and a whopping 2.23 billion users on Facebook. There literally millions of potential customers hanging out on various social media platforms.
You may already have a social media account, but are you getting tons of new followers that actually engage with your brand on social media? If not, then it's time you got your social media ball rolling.
Whether it's on Facebook, Instagram, Twitter or LinkedIn, growing your social media presence is important to get your business in front of more consumers to generate more sales. With some simple tips, you can turn your lonely social media accounts into popular communities bustling with activity.
Here are five tips for improving your social media presence in 2019.
1. Use the right tools.
If you want to improve your social media presence, you need to post on social media often and at the optimal times. In fact, according to studies, businesses should be tweeting 10-15 times per day! But as a business owner, you don't have enough time in your day to constantly be logging in to all your social media accounts. That's why you need to use the right tools.
Using tools to schedule posts will help you stay active on social media and save you time. There are several tools on the market currently and almost all of them offer a free trial. Buffer is a neat one to check out.
2. Focus on customer service.
Social media is the new platform for customer service. Instead of giving a business a call or waiting hours (sometimes days) for a company to respond to an email, many customers who are having issues now turn to social media to get help from brands. In fact, 54 percent of customers prefer social messaging channels for customer care over phone and email.
So, instead of focusing so much on selling, you need to focus more on helping people. Using your social media platforms as a customer service platform will send more users to your social media and make it easier for them to solve their problems. You can even create a Facebook chatbot that can answer questions when you're not around. Customers will also be more willing to buy from you when they trust that you'll help them with their issues quickly.
3. Promote your social media accounts.
Don't expect your customers to know about all your social media platforms and go searching for them themselves – you've got to tell them they exist. If you make it easy for customers to follow or like your social media profiles, they'll be more willing to take action.
Start promoting your social media accounts to your customers and ask them to interact with you on your profiles. You can add social media icons to your site, add your social media feeds to your sidebar, tell people to follow you on social media at the end of your blog posts, and promote your social media accounts in your email marketing. The more people are aware of your presence on social media, the bigger it will be.
4. Pay attention to what's trending.
One of the best ways to create a bigger social media presence for your business is to piggyback on popular social media trends. This will get your profile in front of a ton of users who never knew about your business before and could even help your posts go viral.
You can stay on top of trends just by taking a look at what's going on. For instance, on Twitter you can see the top trending hashtags on the left side on the homepage in the Trends for You section. Look at what hashtags you can use to get more views. While it helps to use hashtags that relate to your business, they don't have to be strictly relevant. If your accounting company can create a fun post for National Donut Day, go for it.
5. Actively engage with your audience.
Would you keep talking to someone who never returned your messages? Probably not. Users won't want to follow you on social media or interact with you if they get nothing in return. That's why it's so important to actively engage with your audience on social media.
If you want to create a social media presence, then your social media accounts need to become a community. That means when someone comments on your posts, you should reply to them or at least like their comment. You can also pose and answer questions in posts, and show appreciation to your followers and customers by thanking them and sharing user-generated content. Engaging with your followers will not only increase your social media presence, but help you develop real relationships with customers.
Get ready to have your best year on social media yet. Following these tips, not only will you get more likes and follows than ever before, but you'll gain more loyal customers too.